About Us

I always’ve asked myself a simple question:
If we avoid harsh chemicals like SLS in our shampoos and skincare, should we tolerate them in something as personal as oral care?

The truth is — we shouldn’t. Traditional toothpaste hides behind foam and flavour while it is packed with SLS, parabens, and artificial additives that do more harm than good.

I chose to’ve a solution & then came across Bits.

Our Bits are clean, conscious, and convenient. No SLS, no parabens, no plastic, and zero waste. Just powerful, naturally inspired ingredients that gently clean, strengthen enamel, and freshen breath — all in a travel-ready, mess-free format while doing good for the planet.

By ditching the tube, you’re saving oceans from plastic waste and giving your smile the care it truly deserves. Bit by bit, we’re making daily care smarter, safer, and kinder.

Toothpaste Bits are just the start. We’re building a thoughtful collection of products made with pure ingredients and sustainable choices. Trubit is a movement toward mindful routines and lighter footprints.